Steve and Alma Mitchell founded American Crafts in 1995. Soon thereafter their sons Jeff and Wayne joined them. In 2001, after a successful tour of providing high quality products to the general craft market, American Crafts decided to focus on their passion for Scrapbooking and create innovative, high quality, well designed products specifically for the Scrapbooking industry.

Since then, they have steadily expanded their product offering and elevated their position within the market. They attribute their success primarily to what they consider their greatest strengths: high quality products and superior customer service. They look forward to many more years of creating awesome tools to make preserving memories fun and easy.